Your Imo's Journey Starts Here
Thousands of customers are waiting for an Imo's Pizza in their neighborhood. Be the one to bring them St. Louis' most beloved thin crust pizza.
Franchise Opportunity
Own Your Own
Own Your Own
Imo's Pizza Location
Join a legacy built since 1964. Partner with St. Louis' most iconic pizza brand and bring the authentic thin crust experience to your community with our proven franchise model.
60+
Years of Legacy
100+
Active Locations
95%
Franchisee Satisfaction
4.7
Average Rating
Why Choose Us
The Imo's Franchise Advantage
When you partner with Imo's Pizza, you're not just buying a franchise — you're joining a family with over six decades of proven success in the pizza industry.
Iconic Brand Recognition
Leverage 60+ years of brand equity. The Imo's Pizza name is synonymous with quality thin crust pizza in the Midwest and growing nationally.
Comprehensive Training
Our 4-week training program covers every aspect of operations, from pizza-making techniques to customer service, marketing, and financial management.
Ongoing Support
Dedicated franchise support team available 7 days a week. Field representatives visit regularly to ensure your success and share best practices.
National Marketing
Benefit from corporate-level marketing campaigns, digital advertising, social media management, and promotional materials — all included in your franchise fee.
Supply Chain Network
Access our established supplier network for consistent, high-quality ingredients at preferred pricing, ensuring your product always meets Imo's standards.
Technology Platform
Proprietary POS system, online ordering integration, delivery management tools, and analytics dashboard to help you run your business efficiently.
Investment Details
Understanding Your Investment
Transparent pricing with no hidden fees. Here's a clear breakdown of what it takes to open your Imo's Pizza franchise location.
| Investment Item | Estimated Cost | Notes |
|---|---|---|
| Franchise Fee | $25,000 | One-time, paid at signing |
| Restaurant Build-Out | $80,000 – $150,000 | Varies by location & size |
| Equipment Package | $60,000 – $90,000 | Pizza ovens, prep stations, POS |
| Signage & Branding | $10,000 – $20,000 | Interior & exterior signage |
| Initial Inventory | $8,000 – $12,000 | Food, packaging, supplies |
| Training & Travel | $5,000 – $8,000 | 4-week program in St. Louis |
| Working Capital | $30,000 – $50,000 | 3 months operating reserves |
| Miscellaneous / Legal | $5,000 – $10,000 | Permits, insurance, legal fees |
| Total Investment Range | $223,000 – $365,000 | Net worth req: $400,000+ |
All figures are estimates. Final costs depend on your specific location, market conditions, and build-out requirements. A detailed FDD (Franchise Disclosure Document) will be provided during the application process.
Ongoing Fees
After opening, you'll contribute to shared systems that drive your success at every location.
5% Royalty Fee
Percentage of gross weekly sales
2% Marketing Fund
Contributes to national campaigns
Tech & POS Support
$200/month flat fee
10-Year Term
Renewable franchise agreement
How It Works
Your Path to Ownership
Our streamlined process is designed to get you from inquiry to grand opening as efficiently as possible, with support at every step.
1
Submit Your Inquiry
Fill out our franchise inquiry form below with your basic information, location preference, and investment budget. Our team reviews every submission within 48 business hours.
2
Initial Discovery Call
A franchise development representative will schedule a 30-minute call to discuss the opportunity, answer your questions, and determine mutual fit before moving forward.
3
Receive & Review FDD
You'll receive our Franchise Disclosure Document — a comprehensive document outlining all the terms, fees, obligations, and financial performance representations. You have 14 days to review.
4
Discovery Day in St. Louis
Visit our headquarters and existing locations. Meet the leadership team, tour our kitchens, and get a firsthand look at what it means to run an Imo's franchise.
5
Franchise Agreement & Financing
Sign the franchise agreement and secure your financing. We'll connect you with preferred SBA lenders and help you navigate funding options tailored to your situation.
6
Training & Build-Out
Complete our 4-week training program while your location is being built out. Our construction team will guide you through the entire build-out process to brand standards.
7
Grand Opening!
Launch with full corporate support. Our team will be on-site for your first two weeks to ensure a smooth opening. Welcome to the Imo's family!
Franchisee Stories
Hear From Our Partners
Real experiences from franchisees who took the leap and never looked back.
"Opening my Imo's location was the best business decision I've ever made. The corporate team held my hand every step of the way. By month eight, I was already profitable."
Marcus T.
Franchisee, Kansas City, MO
"I was nervous about leaving my corporate job, but the Imo's franchise model gave me the confidence I needed. The brand practically sells itself — customers already love it."
Priya S.
Franchisee, Springfield, IL
"We now operate three Imo's locations and are planning a fourth. The support network is incredible and the supply chain makes operations so much smoother than managing independently."
Derek & Linda B.
Multi-Unit Owners, St. Louis, MO
Ready to write your own success story?
Apply for Franchise
Get Started
Submit Your Franchise Inquiry
Fill in the form below and our franchise development team will reach out within 48 business hours to discuss your opportunity.
Contact Our Franchise Team
Phone
+1 314-644-5480
Email
[email protected]
Headquarters
1000 Hampton Ave, St. Louis, MO 63139, USA
Office Hours
Mon – Fri: 9:00 AM – 5:00 PM CST
Quick Answers
Do I need restaurant experience?
No prior restaurant experience is required. Our training program covers everything you need.
Can I own multiple locations?
Yes! We encourage and support multi-unit ownership with attractive reduced fees.
Is financing available?
We partner with SBA-approved lenders who specialize in franchise financing.
Join the Family